Digital Marketing and Career

Digital Marketing- Digital marketing is marketing which makes use of electronic devices like personal computers and smartphones to engage with the stakeholders.

Attractive web banners, banner ads, informative blogs, Video campaigns, Mobile apps are all forms of Digital Marketing.

Increasing use of internet and technology, has increased the scope of Digital Marketing. “Digital Marketing” and “Marketing” have become synonymous in today’s informative world. Instant response, effective communication, cost-effectiveness and convenience are all the positive features of Digital Marketing.

Audio and video platforms in Digital marketing makes it far more interesting user experience.

Careers in Digital Marketing:-

Digital Marketing, Social Media have increased the scope of employment opportunities. Various fields are there in web for work related to SEO, Email marketing, Data Analysis and mining and much more…Lot of activities are included in Digital Marketing

For this there are various opportunities for the potential employees. Let us have a look on which are they-

1.)    Content Writer/Web Content Writer/Copywriter-

New and updated Content is always in demand of audience. Company websites and blogs are loaded with latest content for this reason and for which Content writers are appointed. In Digital Marketing, Content is the King!

2.)    Email Marketing- The most convenient, cheaper and easiest way to engage customers is through an email. A friendly email sent to the customer builds customer relations. Emails are required in many situations like launch of new product/service,etc.

3.)    SEO-

Search Engine Optimization is an organic (unpaid) method of improving the ranking of web pages and their visibility on various search engines such as Google, Yahoo, Bing, etc. Optimizing webpages is a very vital aspect of Digital Marketing.

4.)    SMM- Social Media Marketing is a great way to reach customers and public at large. SMM is all about using Facebook, Twitter and all other social platforms.

5.)    Web designer/Developer:

A website is the first and the most important impression of a company’s image, especially in ecommerce industry. A well designed website with easy navigation is a marketing platform in itself. All those professionals who have a passion for designing and developing websites, digital marketing is your way to go.

6.)    Mobile Marketing:
More and more people are going mobile. Smartphones have become very trendy among all age groups. Mobile marketing provides instant updates, promo offers and information of customers’ interests. A person needs to be a mobile freak to get into mobile marketing.

7.)     Web Analytics:
Web Analytics is a very interesting aspect of digital marketing which involves traffic analysis, business and market research and enhancing the website traffic. For instance, Google Analytics gives a great insight into how your website is working.




Some of the Unconventional Careers in India

In a populated company like India, where Unemployment and poverty are big issues, career and the right profession becomes a concern. In an economy, that is rapidly changing and embracing more western attributes with reference to professions; with Indian culture giving way to job vanity, many young Indians are opting for offbeat career choices. Earning and livelihood is valued over the proper career option. There are a few unconventional career that are no that popular but can earn you well.

Most of us would not ideally deviate into something offbeat, but unconventional professions are those that most people will not think of while choosing a career path. Such fields are often reserved for free spirits who give more importance to the intrinsic values of life rather than monetary benefits derived from routine jobs. While some unconventional jobs might not be appealing, some of them come with huge monetary rewards.

Modern-day Indians are gradually experimenting with new fields of professions. Some of the unconventional career options in India include Tea Taster, Sommelier, Chocolatier, Disc Jockey, Radio Jockey, Scuba Diving Instructor, Professional Tour Operator, and Professional Travel Blogger. However, this is just to name a few. Young Indians, especially women are experimenting with offbeat professions like wildlife photography, fitness trainer and language trainer.

These jobs have a common quality that is passion.

1. RJ and VJ- Those who have a passion for music dive into jobs like radio jockey. Some who have flair in their style and are attracted to Fashion choose VJ (Video Jockey).The career of Video Jockey is quite attractive.

Interestingly, Professional qualifications are not required looks more matter for a VJ.

Confidence is a necessary feature required in both the fields.

Remunerations depend upon experience and popularity of the jockey. RJs make roughly anywhere between INR 20-25K per month in the beginning. However this can easily go up to INR 60-70K over time. On the other hand, for DJs and VJs pay packages are the most attractive part; a DJ can earn anywhere between INR 8K-10K per show (sometimes even day/night) and it can be around INR 15K per show as well. Depending upon the popularity earnings of a VJ can go up to INR 2 lakhs a month. Some well-known names include Cyrus Broacha and Nikhil Chinappa.

2. Yoga and Fitness Trainer

Necessity is the mother of Invention. With people becoming more and more health-conscious or rather due increase in the diseases these days has led to more number of Yoga teachers and fitness trainers. , Indians are waking up to a regular fitness regime and thus the demand for yoga teachers and fitness instructors are here to stay. Remunerations vary somewhere between INR 30K to INR 60K per month, depending upon the popularity.

3. Wildlife Photographer

Wildlife Photography, as a career, is the most unconventional but for the people who have photography as their hobby enjoy it much more. For the people who love travelling and exploring new places, this profession is life to them. Most of the photographers work for magazines or are usually self-employed.

This profession as such requires no relevant education requirements but there are some professional courses in photography coming up.

 4.Travel Professionals/Travel Bloggers

Some people, by heart, are travelers. They love travelling and exploring new places. Travel and tourism professionals have increased considerably as the hospitality industry in India has recorded a boom.

And if you love writing your travel experiences, there is nothing much you want. You only need to strike the right chord with your readers.

Well-known Indian travel bloggers include Lakshmi Sharath (Travel Blog of an Indian Backpacker) and IndraniGhose (isharethese).

Remunerations are not that great, you can make a decent living. But what is most important to a traveler.

5. Scuba diving instructor

Scuba diving, the name itself is sufficient to make you feel adventurous! Skydiving, Scuba-diving and bungee-jumping – are the sports that involve lots of adventure. There is no certification required as such but question arises is of good health and safety.

Andaman and Nicobar, Lakshadweep and Goa are some of the places where you will find employment as scuba diving instructors.

Apart from the above-mentioned professions, there are thousands of unconventional career options such as wedding planner, professional whistler, industrial designers, chocolatier, percussionist, cartoonist, footwear designer, and much more. Always keep in mind every career track does offer an opportunity to climb up the ladder of success provided you work with dedication. Moreover, with an ever-changing economy, it is obvious there will be more of unconventional careers options foraying in. So, chase your passions and make the best use of the opportunities available.

English proficiency programme at IIT-K

KANPUR: An English proficiency program was organised by the English Proficiency Team of IIT Kanpur on Friday in which teachers from the Central School, IIT-K and Campus School, IIT-K, the faculty members of the institute and students took part.

Bhaskar Dasgupta, professor in mechanical engineering, who conducted the programme, said that the English proficiency team is working on a plan in the direction of strengthening the education of the language in schools and in the society. The essential knowledge of English Language  and training has been organized in three modules which will be executed through three courses.

Dasgupta said that a language is not learnt through textbook alone. “Through a long and sustained effort of the learners and teachers over months, it is possible to achieve command over the language, provided the programme is conceived with care and followed in the right earnest,” Dasgupta said.

He added that though others can also join these courses, the main target are school teachers, because through them the benefit of the programme can reach the society and the next generation in the most appropriate manner.

Source:- TimesofIndia

Commonly used idioms and phrases with meaning and origin

Language is really fun to read. For everything you read, you can always find something to encounter, something to agree and something to question on its origin.

It is always interesting and you can never go wrong with doing research.

There are a lot of idioms and words out there that have interesting meanings and origins. Ever wonder how that word or phrase came into existence .Etymology is a fascinating subject and one we will probably write about many times.

Common idioms & phrases and their origin

An idiom is a word or, more commonly, a phrase in which the figurative meaning is different than the literal meaning of the grouping of words. There are approximately 25,000 idioms in the English language alone.

We use some of these phrases every day and yet many of us don’t know how these same phrases originated. It’s very interesting to learn the origins behind the phrases and how they came into existence. As you learn about idioms, you also learn about culture, as idioms are usually derived from local culture and customs in each individual language.

So, here are some idioms and phrases with their meaning and origin

1.Loophole-As an idiom, a loophole is defined as a way of getting out of something or escaping a difficulty, especially finding a legal technicality that allows someone to evade compliance.

Origin:- A loophole, in the middle ages, was a small slit like opening in a castle wall that men would fire their bows or, later, muskateers, through.

Thus, a loophole is a small opening, or “out,” in a seemingly airtight law, which only the clever few can use.

2. Red tape– This is a very common idiom. We use the term “red tape” to denote anything that may delay or hold us up, whatever the process may be. It also refers to a lot of unnecessary bureaucracy or paperwork.

Origin: – This term originated from the fact that legal and official documents were tied up or bound with red tape since the 16th century. By doing so, it was often difficult to access them. Hence, the term “red tape.”

 3. Piece of Cake-We’ve all heard this one. When someone says, “Oh, that’s a piece of cake!” we know it signifies something that is easy, managed with no difficulties, we can do it with our eyes closed. 

    Origin: – The first reference to this was in the 1930’s, when American poet Ogden Nash, who wrote Primrose Path, was quoted as saying, “Life’s a piece of cake.” This sweet idiom has stuck around ever since.

4.‘It’s Raining Cats and Dogs’– This one is interesting! There are a lot of things I have seen falling from the sky, but cats and dogs are not one of them.

Origin-When it rained really hard, some of the animals would slip off the roof and wash up in the gutters on the street. Hence, the saying, “It’s raining cats and dogs” ended up referring to a heavy rain.

5.Minding your P’s and Q’s-This is a term that has come to signify that you are taking care, watching what you are doing, getting it right

Origin-This one origins when owners had to pay attention who was drinking pints, and who was drinking quarts, thus, the term came to be known, “minding your p’s and q’s.”

 6.An Arm and a leg– “That’s going to cost you an arm and a leg!”

This is a common phrase that means simply it’s going to cost to the point of sacrifice. It’s going to hurt. The price is high.

Origin- This is a rather interesting fact, but if you notice old pictures, you will notice the paintings are of faces, or perhaps a person with one arm behind their back, or both arms. If they wanted a cheaper painting, then it would “cost them an arm and a leg.” Artists knew it took more time and effort since arms, hands and legs were more difficult to paint.

7.Mind you bee’s wax– This one simply means mind your own business but has a more defined origin. Well, let’s see

Origin- in the early days before there was Stridex and Clearasil or other beauty products, the ladies would use bee’s wax to smooth their complexion where they had acne. If a lady looked too long or stared at another lady’s face, they would say, “Mind your own bee’s wax!” If the woman were to smile, it might crack the veneer of bee’s wax on her face, thus the phrase, “crack a smile.”


8. GossipGossip is a single word defined as something that is said between two or more people, usually in a derogatory nature, about someone else. Gossip is just one word, but it actually is derived from more than one word.

Origin-Before TV, phones, and other media, politicians of old had to depend on feedback to find out what was important to people in their jurisdiction. They did this by sending their assistants out to the local taverns and pubs, where most of the people hung out, what was on people’s minds and what their concerns were.

9. Straight from horse’s mouth– When we hear someone say, “I heard it straight from the horse’s mouth,” we know what they mean. It’s truth.

Origin-The truth is, horses have always been a prized commodity down through the ages. There were a lot of dishonest people who would try to sell less than quality horses to potential buyers. They would also lie about a horse’s age. However, anyone who knew anything about horses knew that you could tell the age by examining the size and shape of the teeth, literally getting the truth straight from the horse’s mouth. This is how the phrase later came to mean getting the literal truth.

10.Heard it through a Grapevine-This phrase has come to reference something that is heard, unofficially, or indirectly.

Origin-This phrase originated at the turn of the century when the telegraph was getting off the ground. Important information was transmitted across country using the telegraph system. The system required thousands of miles of wire to be installed, and this wire was held in place several feet above the ground with poles at equal intervals. People thought the wires and poles looked like the strings used to train vines so the telegraph lines became known as “the grapevine”.

One thing is for sure –There is an amazing world of words all around us. So if you have an interesting phrase or word you want to know the origin of, look it up, and learn something new!


Article Source- Hubpages




NEET is replaced by All India Pre Medical Entrance Exam

The National Eligibility cum Entrance Test (NEET) was launched to reduce the burden on medical/dental aspirants who earlier had to face multiple entrance tests to secure admission. Aspirants could, through NEET, appear for a single exam and apply for admission. NEET scores were used for admission to each and every medical and dental college in the country, where merit lists were drawn up for all-India and state-wise. Any student not obtaining minimum marks required in NEET or not having attempted NEET would not be able to apply for medical or dental admission for that specific academic year. NEET also specified that admission is to be conducted on basis of NEET scores alone.

The stifling NEET exam has now been replaced by the more flexible All India Pre Medical Entrance Test (AIPMT), to be conducted by Central Board of Secondary Education, which earlier conducted NEET.

AIPMT is to be used for admission to undergraduate medical and dental courses and is taking place on May 4, 2014. AIPMT scores are used for admission to 15 per cent seats in Government Medical/Dental College and are also used by participating private colleges. The National Eligibility cum Entrance Test (NEET) used for MBBS and BDS admissions in 2013 has been replaced by AIPMT, but the entrance exam syllabus remains the same as that for NEET UG.

The syllabus of AIPMT is based on Class 11th and Class 12th Physics, Chemistry and Biology (Botany and Zoology). With a total of 180 objective type questions, 45 questions are asked from each subject: physics, chemistry, botany and zoology, to be completed in 3 hours. Generally questions are based on NCERT text books.

NEET UG 2013 used for medical/dental college admissions was attempted by 6, 58,040 candidates and cleared by 3, 66,317 candidates. The examination took place at 1,251 test centers across a total of 85 cities within India and outside India. NEET UG 2013 was held on 5th May 2013.

Jawaharlal Nehru University launches New Research Programme in NanoScience

Nanoscience is considerably a new field in India. It is yet to emerge wholly in India with which its prospects are likely to grow even more exponentially.

Jawaharlal Nehru University&aposs (JNU) Special Centre for Nanoscience (SCNS) started a new PhD programme which will specialize in the research and study of Nanoscience.

University Grants Commission (UGC) approved JNU to launch the Ph.D course in Nanoscience‚ seeing its prospects. Centre for Nanoscience‚ JNU‚ chairperson‚ Himadri Bohidar stated that requirement to train the manpower in the synthesis of nanostructures and exploit their industrial applications in areas such as pharmaceutics‚ environment‚ semiconductors‚ biology‚ etc has increased now. The JNU’s new programme in the field is specialised in nature and is aimed at providing students with a solid foundation in the fundamentals and complexities of nanoscience.

Nanoscience experts deal in many industries encompassing medical‚ agricultural‚ pharmaceutical as well as research areas. With growth in the demand of Nanoscience experts‚ the demand for proficient faculty in the respective field is also likely to be increased.

The JNU PhD programme in Nanoscience will be a 4-5 years duration programme‚ to first begun with the Classroom lectures. Later in the course‚ the intensive research shall go upto 5 years only after which the doctorate degree will be honored to the researcher. The faculty members to teach would vary and be from different disciplines since study of Nanoscience involves various interdisciplinary sections.

The first batch has only 5 seats to offer for the JNU&aposs PhD in Nanoscience. To be eligible to apply candidates must have completed their M.Sc in Physical/Biological/Material Sciences and also cleared CSIR-UGC NET/JRF examination. Last date to apply is March 26‚ 2014.


Admission notification for ICFAI Tripura

Notice regarding admission in UG and PG courses. 

The Institute of Chartered Financial Analysts of India (ICFAI) Tripura are now open for admissions for their UG PG Programmes for 2014 session. Applicant s are invited for MBA MCA BBA BCA LLB B.Ed programs offered by the ICFAI University‚ Tripura.

Eligibility Criteria:

MBA: Graduation in any discipline with 45% and above aggregate marks
MCA: Any graduate having 45% marks in graduation with Mathematics as one of the subjects at 10+2 level or at graduation 
BBA: Pass in 10+2 with aggregate of 40% and above (any discipline)
BCA: Pass in 10+2 / Intermediate with aggregate 40% and above and having mathematics as one of the major subject
LLB: Graduate in any discipline with 45% (40% for SC/ST/OBC candidates) and above aggregate marks
 B.Ed: Graduate in any discipline with 50% (45% for SC/ST/OBC candidates) and above aggregate marks.
Final year students in respective qualifying examinations awaiting results can also apply.
Admission Criteria: The selection of applicants for all programs is made through application and interview. While evaluating students for admission‚ due weightage is given to academic distinction‚ awards in sports/cultural events‚ debates‚ quizzes and other extra co-curricular activities
Important Dates:
  • Last date for submission of completed application forms: 18th July 2014
  • Interview and admission decision: 25th July 2014
  • Last date for payment of admission fee: 31st July 2014
  • Reporting at ICFAI University Tripura for submission of certificates and verification by producing originals: 01st Aug 2014
  • Registration & Payment of First Semester Tuition fee: 01st Aug 2014
  • Commencement of Classes: 04th Aug 2014

For further details:- go to: