Every year The Creative Group (TCG) releases the industry’s most comprehensive salary guide in the creative and marketing fields.It also shares insights for job offer descriptions and highring trends.
Here are 8 training based on 2014 Salary guide’s in-demand jobs and their descriptions
1.Digital Project Manager
A digital project manager plans, organizes,and excecutes multimedia projects. They meet with clients to understand needs, determine specifications, and co-ordinate planning.
Strong interpersonal skills and an eye for detail are essential,as is the ability to communicate effectively for both technical and creative terms.
2.Front end Web developer
A Front end web developer builds web based applications,and collaborates with designers, to turn static art into browser based web pages.Other duties include writing web pages in various languages and working with back end developers to test technical solutions
They must be proficient in web technologies and user interfac design.
3.Interactive Marketing Manager
An Interactive marketing manager handles the day-to-day operation of a company’s website and provides analytical review.Additional responsiblities may include identifying and ensuring the successful implementation of new market initiatives ,managing an organizations’s email marketing program and collaborating with senior management to oversee multichannel marketing assets,assosiation with product launches.
Requires excellent analytical and communication skills.
A mobile designer collaborates with cross functional teams to create compelling interactive experiences on mobile devices.They design content and functionality for mobile platforms, including Android,HTML, Blackberry and iOS. They must have a thorough understanding of both graphics and functional aspects of web and mobile design.
Ecperience across multiple platforms and programming language is often preferred.
SEO specialist is responsible for formalizing search engine optimisation and search engine marketing strategies and tactics. Their typical duties include analyzing website traffic and providing strategies for improvement ; developing SEO website assessments and recommendations and translating them into technical requirements, and providing SEO guidance in technical areas such as server infrastruture, website structure and page construction.
6.User Experiences (UX) designer
A UX designer is responsible for designing satisfying or compelling experiences for users of product or website ,often drwaing on results from user search and workflow analysis.May be responsible for producing personas, usage, scenaios, site maps,taxonomies, and wireframes,and for conducting usability testing on prototypes or finished products to access the quality of user experience. They must have expert understanding of graphic design and web technologies.
7.Web content writer
A Web content writer drafts clear and compelling online content that is optimized for the Web,including articles ,product descriptions,promotional copy,e-newsletters, and blogs.They edit and repurpose existing print copy for the web and plan and craft email marketing campaigns. Requires strong writing and editing skills, as well as experience with mark up languages and search engine optimization.
A web designer creates concepts, artwork and layouts for Internet and Intranet sites and other online projects ,based on creative briefs and client meetings.They must be familiar with web protocols and mark up languages and have a strong understanding of web design issues ,including browser usability, and cross platform compatibilty .Requires design and troubleshooting skills and eye for detail.