Digital Marketing- Digital marketing is marketing which makes use of electronic devices like personal computers and smartphones to engage with the stakeholders.
Attractive web banners, banner ads, informative blogs, Video campaigns, Mobile apps are all forms of Digital Marketing.
Increasing use of internet and technology, has increased the scope of Digital Marketing. “Digital Marketing” and “Marketing” have become synonymous in today’s informative world. Instant response, effective communication, cost-effectiveness and convenience are all the positive features of Digital Marketing.
Audio and video platforms in Digital marketing makes it far more interesting user experience.
Careers in Digital Marketing:-
Digital Marketing, Social Media have increased the scope of employment opportunities. Various fields are there in web for work related to SEO, Email marketing, Data Analysis and mining and much more…Lot of activities are included in Digital Marketing
For this there are various opportunities for the potential employees. Let us have a look on which are they-
1.) Content Writer/Web Content Writer/Copywriter-
New and updated Content is always in demand of audience. Company websites and blogs are loaded with latest content for this reason and for which Content writers are appointed. In Digital Marketing, Content is the King!
2.) Email Marketing- The most convenient, cheaper and easiest way to engage customers is through an email. A friendly email sent to the customer builds customer relations. Emails are required in many situations like launch of new product/service,etc.
Search Engine Optimization is an organic (unpaid) method of improving the ranking of web pages and their visibility on various search engines such as Google, Yahoo, Bing, etc. Optimizing webpages is a very vital aspect of Digital Marketing.
4.) SMM- Social Media Marketing is a great way to reach customers and public at large. SMM is all about using Facebook, Twitter and all other social platforms.
5.) Web designer/Developer:
A website is the first and the most important impression of a company’s image, especially in ecommerce industry. A well designed website with easy navigation is a marketing platform in itself. All those professionals who have a passion for designing and developing websites, digital marketing is your way to go.
6.) Mobile Marketing:
More and more people are going mobile. Smartphones have become very trendy among all age groups. Mobile marketing provides instant updates, promo offers and information of customers’ interests. A person needs to be a mobile freak to get into mobile marketing.
7.) Web Analytics:
Web Analytics is a very interesting aspect of digital marketing which involves traffic analysis, business and market research and enhancing the website traffic. For instance, Google Analytics gives a great insight into how your website is working.