IIM-A: Insight and its new vision

What is Insight

Insight is the marketing conclave of the Indian Institute of Management, Ahmedabad. As per sources, it is all set to begin on the institute’s campus.

Insight is since 26 years and it has established itself successfully as a marketing conclave that brings corporates, business school students, academia and consumers together to promote marketing and market research.

This year is the 27th edition of Insight, with title sponsor UCO Bank, and powered by The Times of India, will be held over 20th and 21st September 2014.

Since all these years, Insight has emerged as a solution provider for corporates through innovative marketing research conducted in a fair called the ‘Great Ahmedabad Mela’, which draws a huge local audience.

Apart from this, It also features a wide range of events that test the mettle of top B-school brains, and seminars by eminent speakers, who dissect the latest developments in marketing. It is the only festival of IIM-A and only the fifth in the country to acquire ISO Certification ISO 9001:2008.

Insight draws a footfall of over 8,000 local fair audience and over 3,000 B-school students from across the country in two days.

This year there are three new events- Cinemark (movie marketing), Star Manager (sports marketing) and Adarsh (market research for NGOs) says Chendur Kumaran. Such type of events are not found in any bschool and are first of a kind in any bschool festival.

The events are a greater platform to apply management skills backed by a social cause. For example,

Adarsh will feature teams selling products made by NGOs – SRISTI and the Blind People’s Association – and conduct market research study for the NGOs

The two-day festival will also feature workshops by established firms.These workshops and speaker sessions are highly sought after by local as well as visiting students and puts the students in direct touch with leaders of the industry. After sweating it out in the events, there are star performances on both days which will feature events such as a ghazal concert and classical dance performances.




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